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      • Open Access Article

        1 - Fashionism and Youth: An Emerging Social Problem
        Javad Maddahi Alireza Ghobadi
        Fashion is a pervasive concept in the life cycle of the contemporary world. A phenomenon that, more than any other group, seduces young people as its followers and seems to be an emerging social problem. The purpose of this study was to investigate the socio-cultural fa More
        Fashion is a pervasive concept in the life cycle of the contemporary world. A phenomenon that, more than any other group, seduces young people as its followers and seems to be an emerging social problem. The purpose of this study was to investigate the socio-cultural factors related to youth fashionism. The research method was survey and the statistical population of this research was the youth of Tehran. The sample size was 387 people which was obtained by using Cochran's formula and the sample was selected by multi-stage cluster sampling method. The data collection technique is combination of researcher-made and standard questionnaire that was evaluated for validity and reliability. The reliability measurement through Cronbach's alpha test shows an acceptable level. According to the findings of this study, there is a significant relationship between the variables of age, parental education, social class, personality, public media and social networks, religiosity and fashion. The results of regression analysis show that according to the adjusted coefficient of determination in the regression equation, 50.3% of the variance of the dependent variable is explained by independent variables. Individualism showed the strongest relationship with fashion. Also, in the section of structural equation path analysis, the model indices have an acceptable fit. Manuscript profile
      • Open Access Article

        2 - Assessing the Contributing Factors to the Tourism Professionals’ Attitude and Willingness Towards Green Tourism
        mostafa mahmoudi Bahar Bishami
        Environmental crises and the destruction of natural resources are the main problems faced by the tourism industry, whose treatment requires concerted efforts to change the needs and behaviors of tourists and to offer green products and services. In this regard, as touri More
        Environmental crises and the destruction of natural resources are the main problems faced by the tourism industry, whose treatment requires concerted efforts to change the needs and behaviors of tourists and to offer green products and services. In this regard, as tourism professionals play an important role in directing the market towards special styles and behaviors, especially environmentally friendly and sustainable behaviors, investigating the factors involved in shaping the attitude and tendency of such professionals to green tourism can help attract the attention of other beneficiaries to this field. The required data for this developmental/applied and descriptive/survey study was collected through a 31-item questionnaire administered to some 102 professionals in the tourism industry who were selected via purposive sampling. The data were then analyzed in the following two parts using the Structural Equation Modeling: 1) the measurement model to be used for examining the technical characteristics of the questionnaire and 2) the structural part to test the research hypotheses. The study’s findings indicated the direct positive influence of religiosity on collectivism, and the indirect effect of religiosity on other variables considered in the study. Moreover, while a positive correlation was found between collectivism, environmental concerns, environmental knowledge, and the tendency toward green tourism, no correlation was observed between religiosity and environmental knowledge, and between environmental knowledge and environmental concerns. Therefore, it is recommended that some courses be added to educational levels concerning how to protect the environment when traveling. Manuscript profile